This book is being produced for the 50th year anniversary of the «Frauenzentrale Luzern». This organisation is active to support the rights of families, partnership but especially for women. The book shows the history of the «Frauenzentrale Luzern». The book is a composition of a range of different pictures and text. The images are found in the archives of the local newspaper and the history library. The focus was set on pictures showing women in different situations and representing different characters. Each double page tells a small story by itself. The collection of images creates a bigger picture, showing the story of women in advertising and how their image in society has changed over the last 50 years. The texts are a collection of personal stories from people and their experience with the association including, official reports and the biography of the organisation. The cover of the book is available in five different colours and cover images.